Indian men emerge big online shoppers of 2016: Flipkart
Top brands that remained favourite throughout the year were Samsung, Lenovo, SanDisk, Mi and UCB.
If you think shopping is women`s forte, think again. According to the e-commerce platform Flipkart, over 60% of customers who purchased electronics, personal audio, footwear and lifestyle products on its platform in 2016 were men.
According to the #FlipTrends2016 study, 25-34-year-olds comprised the most active shoppers online. Interestingly, 15 per cent of shoppers on Flipkart were from the over 45 years age group, which surprisingly had been thought to be more resistant to online shopping.
The findings analysed the online shopping preferences of more than 100 million customers across India from January 1 to December 15.
Top brands that remained favourite throughout the year were Samsung, Lenovo, SanDisk, Mi and UCB.
In 2016, sales of branded products across categories saw a sharp increase, as more of Tier 2 and Tier 3 Indian towns took to shopping online.
"Categories like apparel, smartphones and electronics dominated online sales this year. 80% of our traffic comes from mobile," the company said in a statement.
Indians were seen buying aspirational products and high-value items such as premium phones, consumer electronics and appliances.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Senior Citizen Latest FD Rates: Know what major banks like SBI, PNB, Canara Bank, HDFC Bank, ICICI Bank are providing on fixed deposits
Gratuity Calculator: Rs 38,000 as last-drawn basic salary, 5 years and 5 months of service; what will be gratuity amount?
EPFO Pension Schemes: Early pension, retirement pension, nominee pension and 4 other pension schemes that every private sector employee should know
Top 5 Small Cap Mutual Funds with best SIP returns in 1 year: See how Rs 25,000 monthly investment has grown in each scheme
Top 7 SBI Mutual Funds With Best SIP Returns in 1 Year: Rs 25,000 monthly SIP investment in No.1 fund has jumped to Rs 3,58,404
02:32 PM IST