Hong Kong based PC & laptop brand, Nexstgo aims for India expansion with Rs 10 crores investment

Nexstgo Company Limited, a Hong Kong based organisation with its wide range of consumer and commercial products which includes PCs, laptops, IoT & smart home devices, artificial intelligence and corporate solutions announced an expansion of its presence in India. With an investment of Rs 10 crores, the company plans to open 50 exclusive brand outlets in the top 10 Indian cities.  

Nexstgo recently launched its commercial laptop series – Primus (NX101, NX201, NX301) and AVITA Liber series, fashionable notebooks with playful designs and IOT products, priced from Rs 21,500 to Rs 1,30,000. The laptops are also present across major online platforms such as Flipkart, Amazon, PayTM, etc. Nexstgo also plans to introduce online exclusive models in the near future.

During the visit to India, CEO & Co-Founder, Mr Alex Chung, Nexstgo Company Limited said, “Our first few months in the Indian market have shown a great potential for growth via expanded presence. We aim to have an omni-channel presence to maximize our visibility with an equal focus on offline and online sales. 

Nexstgo recently launched 4 exclusive brand stores with both the product ranges – AVITA & Nexstgo are showcased across key markets throughout the country. This is to offer optimum customer experience to explore and purchase from Avita & Nexstgo’s wide range of laptops, smart devices and accessories. 

''We intend on opening another 50 exclusive brand outlets and adding two new products to our portfolio by Diwali this year across the country. We aim to sell one lakh product units in India by December 2019. With Nexstgo, we bring next generation laptops to meet the ever-changing needs of young professional users,'' Chung added. 

The company is also marketing IoT products under the AVITA brand name that offers smart mirrors and the smart weighing scales which can connect with Apps and provide a plethora of fitness related information to the user.

The company is planning to foray in Middle Eastern countries and Europe by the end of this year, after successfully launching products in 11 countries like China, Malaysia, Indonesia, Thailand, Philippines, Taiwan and Singapore since 2016. The company will focus on bringing experiential technical solutions to modern-day corporate leaders.