Healthcare startup Elevate Now has secured pre-seed funding led by Boston-based venture capital firm W Health Ventures. The funding will help Elevate Now to expand its operations and deliver innovative weight loss solutions across the country.

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Elevate Now said that with the latest round of financing, the company looks to establish offline partnerships to accelerate its expansion. The management has set a target to start over 10 clinics in 2023. 

"The funding will help Elevate Now to expand its operations and deliver innovative weight loss solutions," the company said in a statement.

Elevate Now offers tailored and doctor-led medication-based weight loss programmes, personalised health coaching and habit coaching that aligns with clinical protocols.

"Weight loss is one of the most attempted sectors within healthcare but the solutions currently available are not leveraging the latest scientific advancements in the understanding of how weight gain and loss happens. The tailored clinical protocols supported by cutting-edge science, presents a significant opportunity to address the issue positively and impact the lives of millions of people” Rahul Maroli, co-founder, Elevate Now, said.  

Pankaj Jethwani, Executive VP, W Health Ventures, said that the weight loss market in India is massive with over $12B spent annually. 

Obesity is a major health concern, with approximately one in four Indians being overweight or obese. Rapidly changing and increasingly sedentary lifestyle, and genetic predisposition are adding to this burden. This trend has dire consequences on life expectancy as around two million people die of reasons directly linked to obesity.