Furniture e-tailer WoodenStreet continues expansion, launches experience stores Gurugram, Noida; to hire store staff

Continuing its expansion, furniture e-tailer WoodenStreet has launched two new experience stores in the cities of Gurugram and Noida, at Golf Course Road and Sector 104 respectively.  As per the company, "The new Gurugram and Noida stores offer a host of premium products, be it modern as well as traditional solid wood furniture pieces or home furnishing segments such as carpets, lamps and lighting, etc."

"Each store—stretching over an area of 3,000 to 4,000 sqft—is expected to contribute around INR 4 to 5 crores in sales. The company—already operating a brick-and-mortar in Kirti Nagar, Delhi—will also hire a staff of 40 to oversee the new stores. These new stores are built on the concept of what the company calls the ‘Brand Grand Affair’, targeting luxury needs of metropolises through a range of luxurious yet affordable services," WoodenStreet said in a statement.

Commenting on the development, Lokendra Ranawat, CEO of WoodenStreet, said, “Gurugram and Noida, both cities sit at the convergence of India’s cosmopolitan culture—diverse in international tastes yet rooted within the nation’s heritage. As India’s populace flocks towards these hubs, teeming with development and growth, we aim to be the one-stop-shop for everyone’s furniture and furnishing needs."

“We want the experience of buying furniture and furnishings to go hand-in-hand, and this is why we’ll also be tying up with interior designers and architects all over India," Ranawat added.