From Accenture to Tender Coconut, the story of Tenco Foods
Manigandan KM soon realised that every time he had the craving for tender coconut water, it meant stopping his car and buying them from the roadside. He began to understand why aerated beverages were more popular than the much-more nutritious tender coconut water; accessibility and ease of consumption were the two major factors. That’s when he came up with the idea of Tenco. Manigandan also had an agricultural family background, which made him feel more strongly towards ensuring that tender coconut water was easily accessible
According to TechSci Report, the packaged coconut water market in India was at $15.38 million as of 2016. Image source: Tenco Foods website