Key highlights:

  • Amazon and Flipkart have emerged as the joint leaders in the e-tailing leadership index in Q2 2017
  • Amazon has outperformed Flipkart on the web and app experience for the first time
  • Flipkart has been leading in the non-metros

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Amazon and Flipkart have emerged as the joint leaders in the e-tailing leadership index (ELI) in the Q2 2017. This is the second consecutive quarter when they have tied on the top spot, said a RedSeer Consulting report.

In last 2 quarters there has been a slow but consistent shift in the customer base. The share of transactions coming from non-metros has been consistently increasing. As per RedSeer now the non-metros have considerably higher transactions compared to the metros.

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