Expansion spree! Muscle & Strength India to open 100 stores; Rs 20 crore earmarked for investment

New Delhi-headquartered, Muscle & Strength India, a fitness supplements & nutritional products retailer, has announced that it aims to open 100 stores in the next 1 year. The company said that it is gearing up to launch outlets through franchise route with an investment of Rs 20 crore as it seeks to deepen its presence in India's growing nutritional supplement space.

Muscle and Strength India says that currently it has 15 stores spread across multiple cities offering over 1000 fitness supplements and nutrition products from 42+ brands. 

The company informed that it has also recently entered into manufacturing of its private-label product Perfect Series in the sports nutrition category and is all set will widen its portfolio in the near future. Muscle and Strength India has confirmed that it has already received USFDA registered certification for its private-label product. The company said that it has roped in renowned celebrity fitness trainer Mayank Pawar for promotional activities. Prince Narula, winner of several reality shows in India also has a stake in the company, a statement by company said.

“In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine products and has become one of the fastest growing retail chains in the health supplement market in India. Apart from metros, we are also witnessing demand in the tier 2 & tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge. We believe that by next year, we will be one of the largest chains in India in our segment,” said Praveen Chirania, Founder, Muscle and Strength India.

"Mukesh Singh Gehlot, renowned bodybuilder and powerlifter who has won several gold medals in national and international competitions and Bhupender Dhawan, Dronacharya Award Recipient from the Honourable President of India in the field of Power Lifting are also a part of Muscle and Strength India and has been activity involved in the marketing initiatives."

“The fitness and wellness industry in India is growing at an unparalleled pace as more people embrace fitness and healthy lifestyle as a way of living and are much more inclined towards achieving their fitness goals. Our supplement chain has become the gold standard in this sector to provide genuine supplements for people across age groups. We aim to expand this year and further launch products in various variants, focusing on different health and wellness categories and segments,” Chirania added.