EXPANSION MODE! This firm rolls out franchise program; plans 100-plus stores in 2 years; 500 employment opportunities

Online furniture seller WoodenStreet has launched a franchise expansion program ‘Partner to Win’. The program is aimed at establishing 100-plus stores, along with a target of generating Rs 500 crore revenue in 2 years. This expansion will also create a minimum of 500 employment opportunities. 

WoodenStreet has always thrived to bring the best products to their consumers, and with this initiative, the aim is to target the less explored tier 2 and tier 3 markets and create the biggest omni-channel network the country has witnessed.

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With 35-plus stores already functioning in all the metro cities, the plan is to expand its presence with more than 100-plus tech-enabled stores in a matter of 24-36 months. “If there is anything that we have learned in the past 2 years, it is that technology is humankind’s chance of survival and this initiative makes WoodenStreet one of the very few brands to introduce smart furniture stores,” said Lokendra Ranawat, CEO, WoodenStreet. 

He added: “We have always believed that every situation serves as an opportunity and looking at the digital revolution that our country is going through, we aim to reach out to the masses, and provide all the business enthusiasts a steady path to walk on. All the franchisers will be earning a handsome 18-20 per cent commission on both offline and online stores.” 

Ranawat said the emerging aligned businesses and budding entrepreneurs will be able to earn their share of profit with the investment of Rs 10-15 lakh only and with 100 per cent return on investment. This can help a franchiser easily generate a revenue of Rs 20-25 lakh per month in tier 2 and tier 3 cities. He also states that since the stores will be smart and tech-enabled, the company will also provide training to their new partners to ensure that they can make the most out of the opportunity at hand. 

WS says, "The program presents a golden opportunity for both budding entrepreneurs and the company as these new stores will be exclusive franchises, which makes it more enticing and profitable for the partners."