Bootstrapped AppyHigh sees 10-fold jump in users during pandemic; aims 1 billion users by 2026

Mobile internet technology company AppyHigh has seen a 10-fold jump in its Monthly Active Users (MAU) across its ecosystem of apps during the pandemic, the company said. The bootstrapped Indian startup saw a significant jump in its MAUs on the back of growing trend among the people on meeting their everyday needs through mobile-first platforms for productivity and utility, entertainment, content discovery and creation.

The company builds global products around the ‘digital hierarchy of needs’ of smartphone users, it said in a release.

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AppyHigh’s universe of apps garnered over 400 mn downloads till date touching an annualised recurring revenue (ARR) of USD 11mn (Rs 80 crore).

 The bulk of the demand has been noted from Bharat where users are either moving from personal computer to mobile-first or are completely skipping the personal computer stage in their digital journey it further said.

As per industry reports, Indians spent an average of 4.8 hours on mobile apps – the highest ever – in 2021.

Indians are known to spend 90 per cent of all internet minutes through mobiles and the pandemic has further increased the dependency on phones to go about regular routines – be it work, personal or social life, it said.  

“Over the next couple of months we will bring rapid innovation across our ecosystem of apps and sharpen our focus on user intimacy as we target the next 1 billion users by 2026. Building and scaling products that delight users around the world will remain the cornerstone of our growth journey,” AppyHigh Co-founder Aneesh Rayancha said.  

The technology firm primarily draws its users from India, foreign markets like the US, Brazil, Mexico, Indonesia, and the UK contribute a sizable 20 per cent to its business.  

“There is tremendous market opportunity in creating product ecosystems that are intuitive to users, creators and app publishers’ needs. In our journey to serve a billion users, we are building products and infrastructure that encourages a more creative, collaborative and user-centric internet through the web 3.0, which will be rewarding for all stakeholders,” AppyHigh Co-founder Venus Dhuria said.