Hilton partners with Olive by Embassy to bring 150 Spark hotels to India

Global hospitality company Hilton has signed a strategic licensing agreement (SLA) with Olive by Embassy to open 150 'Spark by Hilton' budget-friendly hotels across India. This agreement not only marks the brand’s debut in Asia Pacific but also introduces a new premium economy brand to the vibrant Indian market. 

The first Spark by Hilton hotels will open in Southern India with a focus on Maharashtra, Andhra Pradesh, Telangana, Goa, Karnataka and Tamil Nadu.

“Spark by Hilton will address a gap in the Indian market, offering affordable stays without compromise, and capturing unmet demand for value and consistency across major and smaller cities. Not only will this partnership set the stage for record-breaking growth, but it also positions Hilton to achieve a commanding presence in one of the world’s largest lodging markets," said Alan Watts, president, Asia Pacific at Hilton. 

Launched just a year ago, Spark by Hilton is the fastest launch-to-open brand in Hilton’s history with 100 hotels at various stages of development. 

According to Jitu Virwani, Chairman & Managing Director, Embassy Group, Spark by Hilton will capitalize on the country’s growing middle class, its infrastructure investment push, and its burgeoning hospitality sector. 

"With Embassy’s deep understanding of the market, and the local expertise of our franchise partners, we believe that this is the beginning of an exciting journey to redefine the premium economy segment,” he added.

Kahraman Yigit, Co-founder & CEO, Olive by Embassy, said that there's a huge demand in the country for premium economy accommodation and reliable quality stay experiences. 

Talking about the pricing, Yigit said that Spark by Hilton hotels in cities like Bengaluru may cost customers Rs 4,000-Rs 6,000 for a night stay. 

"With no other product quite like it in the premium economy segment, Spark by Hilton is a much-needed, consistent brand that will provide an impetus for the overall market to grow. We believe that this disruptive offering is the right one for investors, developers, and owners looking to maximize their returns.”