Realty firm Birla Estates on Tuesday said it has sold 556 luxury flats for around Rs 500 crore in Bengaluru, within 36 hours of launch of its new project.

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Birla Estates is a wholly-owned subsidiary of Century Textiles and Industries Ltd and the real estate venture of the Aditya Birla Group.

In a statement, Birla Estate said it has "successfully sold out phase 1 of Birla Trimaya within 36 hours of its launch." The company achieved sales bookings of 556 units, accounting for an approximate Rs 500 crore.

Birla Trimaya project, spread over 52-acre, is in joint partnership with M S Ramaiah Realty LLP.

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