Will NPCI implement or extend the 30% cap on market share of UPI players?
As digital payment platforms, PhonePe and Google Pay, continue to have a duopoly in the Unified Payments Interface (UPI) market, the deadline by the National Payments Corporation of India (NPCI) to implement a 30 per cent market share cap on UPI services providers inches closer. Will NPCI implement or extend the deadline?
As digital payment platforms, PhonePe and Google Pay, continue to have a duopoly in the Unified Payments Interface (UPI) market, the deadline by the National Payments Corporation of India (NPCI) to implement a 30 per cent market share cap on UPI services providers inches closer. Will NPCI implement or extend the deadline?
For the month of April, PhonePe led the UPI market with close to 49 per cent share across P2M (person to merchant) and P2P (person to person) transactions.
The company has maintained the top position in UPI transactions since November 2020.
On the other hand, Google Pay clocked 38 per cent UPI market share in April.
Meanwhile, Paytm's market share in the UPI ecosystem came down to 8.4 per cent in April, a third consecutive drop for the fintech major every month.
To control such dominance by a few players in the UPI ecosystem, the NPCI had, in 2022, proposed the 30 per cent market share cap for UPI payment apps.
Back then, existing players were asked to restrict their market share to the mentioned limit within two years.
However, the market cap deadline was never implemented and the deadline to introduce the limit is December this year.
According to experts, the NPCI will review the UPI deadline by the end of this year and is most likely going to extend the deadline.
It is also "highly unlikely" that either the Reserve Bank of India (RBI) or the Ministry of Finance will advise the NPCI to issue a circular to enforce the market cap.
"Such a circular would likely face legal challenges and may not hold up in court," they said. When reached, NPCI did not immediately comment.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
SBI 444-day FD vs Union Bank of India 333-day FD: Know maturity amount on Rs 4 lakh and Rs 8 lakh investments for general and senior citizens
Power of Compounding: Salary Rs 25,000 per month; is it possible to create over Rs 2.60 crore corpus; understand it through calculations
New Year Pick by Anil Singhvi: This smallcap stock can offer up to 75% return in long term - Check targets
Power of Compounding: How many years it will take to reach Rs 2 crore corpus if your monthly SIP is Rs 3,000, Rs 4,000, or Rs 5,000
Retirement Calculator: 40 years of age, Rs 50,000 monthly expenses; what should be retirement corpus and monthly investment
01:43 PM IST