UPI Payment: Aiming to bring added convenience to its users, YouTube has launched Unified Payment Interface (UPI) as a new form of payment for both YouTube and YouTube Music. In addition to the earlier options of credit and debit cards, now YouTube users will be able to make easy UPI payments, which is one of the most preferred forms of digital payments in India. This will enable users to make their transactions, directly from their bank account, using their unique UPI ID.

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Users of all UPI apps can now use the UPI payment option on YouTube to purchase monthly or quarterly prepaid subscriptions for YouTube Premium and YouTube Music Premium, buy and rent their favourite movies, as well as pay for features like SuperChat and Channel Memberships to engage with and support their favourite YouTube creators.

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At a time, when the lockdown has been extended and the nation is serving lockdown 2.0 to maintain social distancing and beat spread of Coronaviorus, such a step by YouTube is commendable. It will help YouTube users to make online payment or contactless payment through the YouTube platform in more convenient manner. Even the Reserve Bank of India (RBI) has been asking Indian citizens to do online payments because it is contactless and such mode of digital payments will help the government contain COVID-19 virus spread. In fact, during the Coronavirus lockdown, online grocery portals have also banned cash on delivery payment. They have made it clear that online on line payments, which are contactless, will be received and one who fails to do that won't be able to get their services.