Standard Chartered Bank on September 3 announced the launch of its “DigiSmart” credit card focused primarily on the ever-growing segment of millennials. This credit card will offer instant discounts and benefits across key e-commerce categories of travel, entertainment, fashion, groceries and food delivery around the year. This credit card is available for a nominal monthly fee of Rs 49. However, this fee will be waived off if the spends of the customer are Rs 5,000 or more in the previous month. In the initial phase, Standard Chartered has partnered with marquee brands Myntra, Grofers, Yatra, Zomato, Ola and INOX to provide a unique multi-brand product for its clients.

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Speaking on the launch of DigiSmart credit card Jinesh Shah, Managing Director — Credit Cards, Personal Loans, Mortgages & Payments at Standard Chartered — India chapter said, “Today’s upwardly mobile youth are keen to adopt the latest trends in fashion, food and entertainment leading to rising demand for simple credit products. We truly believe that the “DigiSmart” credit card is a product which brings convenience along with the benefit of attractive offers.”