SBI organises Kisan Milan on August 20, reaches out to 1.40 crore farmer customers

With an aim to reinforce its commitment of serving the farmers, State Bank of India (SBI) is organizing a Mega Farmers Meet — 'Kisan Milan' at nearly 14,000 rural and semi-urban branches across the country on 20th August 2019. Kisan Milan is one of its kind initiatives by SBI to address farmer customers, resolve their grievances and educate them about their rights and various initiatives by the bank. SBI, which has close to 1.40 crore farmer customers, plans to connect with atleast 10 lakh farmers through this mega Kisan Milan. 

The largest commercial bank issued a statement in this regard citing, "Kisan Milan will help farmers to avail fresh crop loans under KCC saturation awareness programme and also focus on renewals of existing loans under KCCs. It will also enhance the usage of KCC Rupay Cards for conducting banking transactions through digital channels.  Customers will be educated about the Agri loan and related products & services. During the Mega event farmer customers will also be informed about the Banks latest digital platform YONO and its benefits in the agriculture sector." the SBI press statement further says that the 'Kisan Milan' would also provide farmers a facility for one time settlement of their dues, mainly of old loans, under liberal terms, as per the Bank's norms.

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For information to the readers, SBI the largest commercial bank in terms of assets, deposits, branches, customers and employees; is also the largest mortgage lender in the country. As on June 30, 2019, the bank has a deposit base of over Rs 28 lakh crore with CASA ratio of 45.1 per cent and advances of over Rs 19 lakh crore. SBI commands around 35 per cent and 36 per cent of market share in home loans and auto loans respectively. The Bank has the largest network of 22,088 branches in India and an ATM or CDM network of over 58,495. The number of customers using internet banking facility is more than 66 million and mobile banking services stand at 14.8 million.