SBI Credit Card user? Your bank has just announced this change; future cards to sport new design as well

Do you own State Bank of India credit card of planned to apply for a new card? If yes, then this news might interest you. One of India's largest credit card issuers, SBI Card has unveiled its new brand identity designed to appeal to the millennial generation. "The redefined identity reflects the brand’s contemporary and youth-focused outlook and its endeavour to build a stronger connect with millennial consumers," it said in a statement. 

The SBI Cards has over 7.5 million customers and the brand has been operating in the segment for over the last two decades. 

"As part of the brand makeover, SBI Card has unveiled its new logo. The logo retains the iconic blue Keyhole and SBI wordmark for the immense trust, credibility and heritage that the mother-brand SBI lends to the brand while the styling for the word ‘Card’ has been changed to a more approachable typeface. Overall the font and design have been made younger, friendlier and more contemporary. The new logo is a balance between the brand's heritage and the progressive approach it has internalised," it said.

It claimed that the new identity will mirror the organisation's forward-thinking approach and resonate with young India.

Hardayal Prasad, MD & CEO, SBI Card, said that the new brand identity will appeal to the modern sensibilities of the new India. 

"With millennial consumer segment set to increase to 410 million by 2020, we have, over past few years been focusing our efforts at developing best in class solutions designed to meet their needs. As a brand, we aspire to play a key role in enhancing and enriching their lives and fueling their ambitions. Our new identity reflects that we are ready for young India, building on the solid legacy we have developed over 2 decades," said Prasad. 

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The SBI Card offers around 38 types of credit cards which includes segment-specific cards like Shopping cards, Travel and Fuel cards and Banking Partnership cards.