The campaign started by Zee Business and Managing Editor Anil Singhvi against unfair lending practices by digital lending platforms has increased its impact. The Reserve Bank of India's (RBI) attention has come into the equation and the crackdown has led to tough new steps being taken. The Zee Business campaign was launched to protect innocent borrowers who were being harassed and even abused. Due to the impact of this campaign that was highlighted by the Market Guru, the banking regulator has now set up a committee which will deliberate on regulating this sector. The Market Guru has lauded RBI for taking this step. This is what he said!

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The Market Guru revealed that Zee Business will keep working on this campaign and said that the channel will even be sending its own set of suggestions on this and has called on the viewers to send the feedback. The viewers can suggest what should be included in the forthcoming guidelines.