E-commerce giants are leaving no stone unturned to enhance customer experiences and drive brand loyalty. That’s why companies like Amazon and Flipkart have partnered with various banks to bring out e-commerce branded credit cards. These co-branded credit cards have become the newest weapons in the arsenal of retailers aiming to conquer the digital commerce space. Offering a blend of attractive cashback, discounts, and perks, these cards are becoming an integral part of shoppers' wallets. Two heavyweights, the Flipkart Axis Bank Credit Card and the ICICI Amazon Pay Credit Card, stand out. Let's delve into the unique features and offerings of each card, aiding consumers in making an informed choice.

Flipkart Axis Bank Credit Card: A Shopper's Paradise

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The Flipkart Axis Bank Credit Card is a godsend for shoppers who are regular on Flipkart and Myntra. With an enticing 5 per cent cashback on purchases from these platforms, it's a dream come true for those seeking significant savings on their online splurges. But the benefits don't end there – this card provides a 4 per cent cashback on preferred merchants as well. Moreover, cardholders enjoy the privilege of lounge access, elevating their travel experiences.

However, it's not all roses. The Flipkart Axis Card does come with a joining and annual fee of Rs. 500. The saving grace, though, is that this fee can be waived on crossing a certain spending threshold – Rs. 2 lakhs in this case.

ICICI Amazon Pay Credit Card: A Seamless Shopping Experience

On the other side of the ring is the ICICI Amazon Pay Credit Card, created in partnership with the e-commerce titan Amazon. This card focuses on the simplicity and convenience of cashback. With 5 per cent cashback for Amazon Prime members and 3 per cent for others, it's designed for regular Amazon shoppers. Additionally, a 15 per cent dining discount sweetens the deal for food enthusiasts. What's more, this card offers easy EMIs and boasts a unique feature – no annual fee.

While the ICICI Amazon Pay Credit Card doesn't provide lounge access or offer discounts on other merchants as generously as its counterpart, the lack of an annual fee could be a considerable advantage for those looking for a hassle-free credit card experience