Social media is a great platform to share your thoughts , aspirations and dreams and yes to earn some extra income as well. More and more individuals are now discovering that they can make a tidy sum from capitalising on their social media presence and in these times of work from home that’s an added advantage.

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These days in the advertising space, Instagram is gaining more and more popularity as a brand that wields great influence. Several celebrities earn in crores through their brand associations on platforms such as Instagram.

Not surprisingly seeing how lucrative the world of social media can be , many people have similar dreams of becoming the next big influencer but wonder whether brands will ever notice them if they have a fewer number of followers.

The good news is that it’s no longer just celebrities or the ones with thousands and millions of followers can be influencers and be noticed by brands and more importantly monetize their social media presence. Now there are platforms which allow for free registrations and also help those with as less as 1000 followers on social media to land brand associations as well. Rather than paying one celebrity in lakhs for a single post , some brands are now looking at reaching out to several micro influencers as well. While the influencers can get a combination of cash or kind remuneration as well as increased number of followers due to their brand associations, brands also manage to reach out to a very specific audience and a large number of people with the help of these micro influencers.

The founder of Hyderabad based influencer tech platform Inflooo Shreyes Reddy says that these days everyone is an influencer. Brands deal with micro influencers or mini influencers either in cash or kind. If they deal with the influencers in cash, Inflooo takes a commission from the influencer. If the brand gives the influencers a gift then fees are taken from the brand. No fees at any point are taken from the influencers.

But it’s not just through brand associations that one can earn. One can also earn by creating content on your own app to ensure that your talents reach followers who are truly interested in your content.

Creator OS founder Madhavan helps influencers to create their own app and conduct paid  classes on anything from fitness to dance to cooking. Content creators often struggle with logistical issues when it comes to getting paid for their content but an exclusive app can help to make management of payments hassle free. 

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So yes while before Covid only celebrities were considered by brands for associations, it seems there is a new trend now that is here to stay and plenty of smart platforms to help you make your social media presence count in the world of talent, brands and bank as well.