Bharti Airtel aka Airtel and Bharti AXA Life Insurance on 4th November 2019 launched an innovative prepaid bundle with built-in insurance cover of Rs 4 lakhs for customers in Delhi NCR. The new bundle is designed to leverage the deep penetration of mobile services to build a financially secure India. Airtel's new Rs 599 pre-paid bundle comes with 2GB data/day, unlimited calls to any network and 100 SMS/day, and also offers Rs 4 lakh life insurance cover from Bharti AXA Life Insurance. The recharge comes with a validity of 84 days and the insurance cover continues automatically for three months with every recharge.

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Speaking on the partnership Vani Venkatesh, CEO – Delhi NCR at Bharti Airtel said, “Our large base of mobile phone users offers us a robust platform to bring many convenient products and services to our customers. Insurance is a valuable offering given its low penetration in India. We are delighted to extend Life Insurance to our customers, who can easily avail it through our Insurance Bundle Recharges. In doing so, we are happy to partner with Bharti AXA Life Insurance to roll out this innovative offering making it affordable, convenient and easily accessible for our customers.”

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“We have always been at the forefront of creating customer-centric protection products in the industry. The strategic association with Airtel as a Group master policyholder and Airtel’s pan-India vast distribution network will boost insurance penetration in the country. The introduction of term insurance with every pre-paid recharge provides protection benefits to consumers,’’ said Vikas Seth, Managing Director and CEO, Bharti AXA Life Insurance.

This innovative pre-paid bundle by Airtel and Bharti AXA Life Insurance combines Airtel’s deep distribution reach, including presence in rural pockets, with Bharti AXA Life’s expertise in insurance to make it very simple for millions of uninsured and underinsured Indians to get a sizeable life insurance cover every time they recharge their mobile phones. Airtel has engineered the entire process to be delivered digitally in a matter of a few minutes. A customer needs to enroll for the insurance after the first recharge through SMS, Airtel Thanks App or the Airtel Retailer.

The life insurance cover, which is available to all customers aged 18-54 years, requires no paperwork or medical examination and the certificate of insurance will be instantaneously delivered digitally. A physical copy of the insurance will be delivered to the customer’s doorstep on request.

As per the IRDAI, the insurance penetration in India is less than 4% (of the population) while mobile penetration is close to 90%. It is estimated that India will have close to 830 million smartphone users by 2022.