Amid Coronavirus-induced financial crisis, many individuals, families and jewellers are faced with doing the inevitable: selling gold jewelry, bars or coins to get some quick money. To provide the best gold selling experience to such people, MMTC-PAMP, today launched an exciting buy-back and exchange offer for Gold. A primary attribute of high karat gold is that its value may be exchanged for direct cash bank transfer. However, individuals looking to sell gold items rarely receive true valuation for the pure gold content. Much of that has to do with outdated and imprecise valuation methods used – the acid test - which can only approximate the pure gold content, resulting in disappointing offers of lower than expected prices.

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Speaking on the MMTC-PAMP's buy-back and gold exchange offer, Vikas Singh, Managing Director and Chief Executive Officer at MMTC-PAMP said, “These are indeed challenging times worldwide, and the significant uptick in jewellers and consumers selling gold assets to offset hardships is expected to continue for some time. The advanced technology of our Purity Verification Centre is the global standard that ensures maximum buy-back or exchange value, thereby providing accurate, transparent and trustworthy value for your gold. For a nominal transaction fee, sellers can receive the maximum value of their gold as a Direct Bank Transfer or as a 9999/ 999 / 995 pure gold bar.”

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A Transparent 60 Minute Valuation Process

Only X-ray fluorescence technology (XRF), the gold refining industry’s international standard, can precisely determine pure metal content. Expertly staffed MMTC – PAMP centers provide the customer with all necessary information required to understand the verification determinants with on-site XRF-machines and can process weights from 10-grams to 2-kilograms per visit. The procedure takes place within 60 minutes and is fully transparent: sellers can view the entire valuation process in real-time via CCTV monitors.

The gold jewellery is authenticated and weighed, and upon agreement, melted and cast to form a bar. Once cooled, rinsed, and air-dried, the bar undergoes 5 points of XRF testing, and a software-generated report displays the exact proportions of metal in the bar and it's true metal value. For a nominal transaction fee, sellers can receive the maximum value of their gold as a Direct Bank Transfer or as a 9999/ 999 / 995 pure gold bar. Starting with the center at Delhi, this facility will be rolled out soon across the country. The Delhi center is located at A-56A, Ground Floor, Central market Road Lajpat Nagar – 2.

Conditions Apply: Pricing is updated daily based on international live price of gold + applicable taxes |Minimum quantity of gold to be tested is 10gm | A Rs. 1000 fee is charged if the exchange process is not completed for the service of evaluation of Gold| Bank Transfer is available only at Delhi / Pan card, Aadhaar card and cancelled cheque is mandatory for all transactions.