Upstox (also known as RKSV Securities India Pvt Ltd), today launched a Digital Gold investment platform where one can buy gold from Re 1 onwards. The Upstox Digital Gold platform enables customers to buy 24-karat Digital Gold of 99.9 per cent purity at live market rates, updated in real-time on the platform. The purchased gold can then be converted into physical coins/bars or stored in the vault.  

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The transaction is entirely digital, enabling customers to purchase or redeem the purchased gold on the platform itself. Upstox will soon offer customers the option of converting Digital Gold into physical coins and have it delivered anywhere in India, even for as low as 0.1 gm, with free transit insurance.

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Commenting on the launch, Ravi Kumar, CEO & Co-Founder at Upstox, said, “Gold is considered a store of value, a symbol of wealth, and generally one of the safest investment options. At Upstox, we believe that everyone must have access to multiple investment options so that they can build a balanced and diversified portfolio. We want a greater segment of people to take advantage of the Digital Gold offering along with Stocks, Mutual Funds, IPOs, NFOs, and other products to maximize ways to build wealth.”

Upstox has partnered with #Augmont, an integrated precious metals management company that empowers customers to begin investing in Digital Gold seamlessly, starting at just Re 1.