United Breweries rises after beverage firm launches Queenfisher Premium Lager

United Breweries jumped 2.72 per cent in morning deals on BSE on Tuesday (March 12, 2024) in the first trading session after the company launched Queenfisher Premium Lager.

United Breweries shares were trading higher by 2.34 per cent, or Rs 39.80, at Rs 1738.75 each at 10:35  am. 

What is Queenfisher Premium Lager?

Queenfisher Premium Lager is United Breweries' new beer brand, launched in Goa on Monday (March 11). 

Queenfisher with the tag line of The Queen of Good Times is the third big launch by the company in the last few weeks.

The beer is part of the lager beer mild category.

The 500ml Queenfisher Lager beer can is priced at Rs 80.

The beer is available at outlets in Goa.

The company said that the new addition of the beer will be available in other cities in the next few months.

The company recently launched London Pilsner Strong (Maharashtra) and Kingfisher Ultra Max Draught (Karnataka).

What will be the impact of Queenfisher Premium Lager?

After the launch of the new brand, United Breweries is likely to increase volumes.

The company is also expected to produce Queenfisher in large volumes.

Queenfisher women will help customers gain.

United Breweries is expanding its portfolio through new launches.

The glass price is now expected to peak out.