Blue Dart shares fly higher after firm rebrands its Dart Plus Service to Bharat Dart

Blue Dart Share Price: What's in a name? Probably a lot if it strikes the right chord. On a day when Blue Dart announced on Wednesday (September 13) that it was renaming its Dart Plus Service as Bharat Dart, the company's shares jumped 3.07 per cent higher, or Rs 202.95, at Rs 6,818.45 each on BSE.

The share also reached as high as Rs 6,836.50 during the trading session on Wednesday.

The company said in a statement on Wednesday, "Blue Dart Express, South Asia's premier express Air and integrated transportation & distribution logistics company, unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart. This strategic transformation marks a momentous milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat."

India vs Bharat Debate

The change in name by the company has come at a time when the debate around renaming India as Bharat is gathering momentum in the highest echelons of political circles.

A lot of members of the ruling BJP, including Assam chief minister Himanta Biswa Sarma, and central education minister Dharmendra Pradhan, have openly supported renaming the country's name.

There were reports that the government could bring a resolution in the Parliament to rename the country. 

With euphoria surrounding the name change gathering momentum, Blue Dart seems to have cashed in on the moment.