Anil Singhvi on Sula Vineyard IPO: The initial public offer of Sula Vineyards on first day (December 12) received 28 per cent subscription. The leading wine producer's IPO received bids for 52,34,670 shares against 1,88,30,372 shares on offer, as per NSE data.

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The category for Retail Individual Investors (RIIs) was subscribed 48 per cent and that of non-institutional investors 18 per cent.

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The Initial Public Offering (IPO) of up to 26,900,530 equity shares has a price range of Rs 340-357 a share.

Zee Business Managing Editor Anil Singhvi recommended subscribing the public issue for long term. He said that if investors are not subscribing the issue now, then they can buy shares after the listing. 

Singhvi said that Sula Vineyard has experienced promoters and has a market share of 52 per cent. He also said that the wine producing company is the leader of four wine making segments. He said that the company has improved financially and the margins are also getting better.

Singhvi said that the wine producing company will have a positive growth as the alcohol segment in India is growing. Contrarian to this, he said that it is a highly regulated business which can be a problem. 

He further said that the government is signing free trade agreements with many countries which can lead to reduction in the import duty on alcohol and that can increase the competition for Sula Vineyards from foreign companies. 

Ahead of the IPO, Sula Vineyards raised Rs 288 crore from anchor investors. At the higher end of the price band, the IPO is expected to fetch Rs 960.35 crore.

The company distributes wines under a bouquet of popular brands such as Sula (its flagship brand), RASA, Dindori, The Source, Satori, Madera and Dia.

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