Liquor Companies Seek Price Hike as Inflation Dulls Spirits;, Which Drinks to be Affected?

Liquor companies including Diageo, Pernod Ricard, Radico Khaitan and United Breweries said they are aggressively seeking price increases from the government after inflation in key raw materials squeezed gross margins significantly even as demand breached pre-pandemic levels. Liquor will become costlier by 12% in UP. Know full details from Nupur.