Amid ITC demerger talk, the management of the company recently responded by saying that it will inform exchanges when there is development on this front. In a reply to a question posed by Zee Business, ITC had said that it is working towards value creation for all its stakeholders and would not like to comment on demerger reports.  

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Speaking about this, Zee Business Managing Editor Anil Singhvi said there is nothing new that the company has said. "It is a big Nifty company, and the demerger process will take time. If and when it happens, this will be the biggest event of the year from financial market point of view."

Market Guru added that for ITC shareholders, this stock is simply 24-carat gold. "One should stay put with ITC shares and understand that it is a big stock, and it won't move in one direction. It will have its share of ups and downs. However, investors need to continue holding these shares. Those who have bought ITC shares should be confident enough that they have bought 24-carat gold. However, if you are afraid after buying gold at higher valuations, you should also not buy ITC shares. But on the contrary, if you do not worry after buying gold even when price nosedives, you should also not worry about this scrip," the Market Guru added.