Go Fashion IPO: Price band, open/close date, shares lot size, IPO and other offer for sale details

Go Fashion (India) Ltd, which owns women's wear brand Go Colors, has come up Rs 1,014-crore initial public offering (IPO). Go Fashion India, which was the first company to launch a brand exclusively dedicated to women's bottom-wear category, has a market share of about eight per cent in the branded women's bottom-wear market in fiscal 2020. 

Here are key things to know about Go Fashion IPO including price band, open/close date, about company and other offer for sale details:-

- PRICE BAND: Go Fashion IPO has fixed a price band of Rs 655-690 a share for its Rs 1,014-crore initial public offering (IPO).

- OPEN/CLOSE DATE: The three-day initial share-sale will open for public subscription on November 17 and conclude on November 22. The bidding for anchor investors will open on November 16, the company announced in a virtual press conference.

- LOT SIZE: Investors can bid for a minimum of 21 equity shares and in multiple thereof.

- The IPO comprises a fresh issue of equity shares aggregating up to Rs 125 crore and an offer for sale of up to 12,878,389 equity shares by promoter and existing shareholders.

- IPO SIZE: At the upper end of the price band, the IPO is expected to fetch Rs 1,013.6 crore.

- PROCEEDS: The proceeds from the fresh issue will be used to fund roll out of 120 new exclusive brand outlets, to support working capital requirements and general corporate purposes.

- As of September 30, 2021, Go Fashion had 459 EBOs located across 118 cities.

- The company has expanded its stores through a cluster-based expansion model and intends to continue to expand its presence by setting up new EBOs by following the COCO model that ensures better operational control over the stores, Saraogi added.

- The company has raised capital twice to fund its retail journey. In 2014, it had raised Rs 60 crore from the Sukoya capital and Rs 100 crore from ICICI Ventures in 2018.

- According to him, the entire market size is Rs 13,500 crore in 2020 and is going to be Rs 24,000 crore by 2025.

- Currently, the company has around 50 products and has plans to expand the segment.

- Under the offer-for-sale (OFS), PKS Family Trust and VKS Family Trust are going to offload 7.45 lakh equity shares each, Sequoia Capital India Investments will sell up to 74.98 lakh shares, India Advantage Fund S4 I will divest up to 33.11 lakh shares and Dynamic India Fund S4 US I will sell up to 5.76 lakh shares.

- Currently, PKS Family and VKS Family Trust hold 28.74 per cent stake each in the company, Sequoia Capital holds 28.73 per cent stake, India Advantage Fund has 12.69 per cent stake and Dynamic India Fund owns 1.1 per cent stake in the firm.

- Go Fashion said that 75 per cent of the issue size has been reserved for qualified institutional buyers (QIBs), 15 per cent for non-institutional investors, while the remaining 10 per cent has been set aside for retail investors.

- MANAGERS: JM Financial, DAM Capital Advisors (formerly IDFC Securities) and ICICI Securities are the lead managers to the issue. 

- LISTING: The equity shares will be listed on BSE and NSE.