Anil Singhvi completes four years at Zee Business, shares his journey and experience

Market guru Anil Singhvi completes four years as Managing Editor at Zee Business today. In his journey, he changed the way of business journalism. He explained and taught the business in easy language and made people aware of saving and investing. With all its hard work and efforts, Zee Business has become the No.-1 in the business market by a huge margin and has also been at the forefront of social media. On this beautiful occasion, Deepanshu Bhandari, Anchor, and Head Researcher, Zee Business spoke and congratulated Market Guru, where Singhvi said this success belongs to the entire team, all the experts, and also to our audience.

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Sharing his 4 years of experience, Singhvi said that it was a good journey. Looking 4 years back, I am satisfied that what we (the Zee Business team) did was right. The love we have received from the audience and all our experts is more than what we did. So, thank you, everyone, for that, he added.

How have you seen Zee Business, your journey and the entire media landscape (especially business journalism) change in the last 4 years?

Singhvi said that the first thing we have tried to change in business media is that business journalism, stock market, and investing are not only for English speakers. And this step was first taken by Zee Business. Zee has opened the most popular business channel Zee Business. Later more people came and they all tried too. But our effort was to take business journalism to the common people. And that's why we tried to convert the business language into a common language that people can easily understand.

The second thing we try to do is that generally when people do business-coverage, they only cover the markets and some corporates and don't go beyond that. But Zee Business tried to cover news that related to people and their money like sting operations in the business world, extortion by Chinese companies, market mafia, etc.

And the third thing in this is the way business journalism is presented. Earlier it was presented in a more formal form but Zee Business broke the stereotype that business journalism can only be done in a serious and formal way. We tried to make it simple and a little informal.

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