PM Modi becomes the brand ambassador of UP's ODOP scheme to promote local artisans

Zee Business Video Team | Updated: June 15, 2022 11:06 PM IST

Prime Minister Narendra Modi will now be the brand ambassador of Uttar Pradesh's flagship 'One District-One Product' (ODOP) scheme. He will gift special products made by the skilled artisans of the state to celebrities during his foreign visits. This move is going to boost the scheme in the coming five years.



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