Miss you, says i-Pill Zepto notification to woman, company issues apology following backlash

Bengaluru-based quick commerce platform Zepto has found itself in controversy after sending an unsolicited and inappropriate notification to a customer in India's Silicon Valley. The notification sent to customer Pallavi Pareek read, "I miss you, Pallavi. Says i-Pill emergency contraceptive pill," accompanied by three teary-eyed emoticons.