India 360: Govt To Issue Guidelines To Curb Proxy Brand Promotions By Social Media Influencers

The government is preparing to bring new guidelines to curb fake influencers. The rules for brand deals will be stricter for influencers. Violation of rules will attract a fine of 50 lakhs. The government will issue guidelines on 24 December. What will happen in this guideline and why is it needed? Watch this special report on India 360.