Bhai Dooj Special: Evolution of Gifting Traditions!

Any celebration is incomplete without the exchange of gifts and Bhai Dooj is no different. But with time the patterns of gifting on Bhai Dooj have also changed. According to the report, Unicommerce some of the product categories that observed notable increase in volumes include fashion and accessories with over 32 per cent growth with high demand for products like travel accessories and watches.