These are the 10 most attractive employer brand in country: Check full list
According to the Randstad Employer Brand Research (REBR) 2019, released Monday, vast majority (55 per cent) of Indians prefer to work for a large multi-national corporation, while a negligible 9 per cent preferred start-ups.
According to the Randstad Employer Brand Research (REBR) 2019, released Monday, vast majority (55 per cent) of Indians prefer to work for a large multi-national corporation, while a negligible 9 per cent preferred start-ups. The Randstad Employer Brand Research, covered 75 per cent of the global economy with 32 participating countries and more than 2,00,000 respondents worldwide. The preference for multi-national companies (MNCs) can be strongly attributed to job security, financial health and career progression opportunities that these organisations are able to offer their employees.
Amazon at top position
E-commerce giant Amazon India is the most attractive employer brand in the country. Amazon scored high on financial health, utilisation of latest technologies and a strong reputation according to the Randstad Employer Brand Research (REBR) 2019, released on Monday. Reuters
Indian workforce preferences
The survey also noted that the Indian workforce prefers to work for companies operating in sectors like IT, ITeS and Telecom (67 per cent), Retail, FMCG and E-commerce (67 per cent), followed by Automotive (66 per cent) and BFSI (65 per cent). PTI
2nd, 3rd and 4th position
The survey further noted that Microsoft India has emerged as the runner-up, followed by Sony India, while Mercedes-Benz is at 4th position. Reuters
Hall of Fame
In line with the REBR philosophy, Google India had been inducted into the Hall of Fame category last year, for winning the coveted title for three consecutive years. Reuters
5th, 6th and 7th position
Others in the top 10 most-attractive employer brands in India for 2019 include, IBM at 5th spot, Larsen & Toubro at 6th position and Nestle at 7th position. Reuters
Top driver for Indian workforce
The top driver for the Indian workforce while choosing an employer are salary and employee benefits, followed by work-life balance and job security. "Employer branding has emerged as a crucial positioning tool for both companies seeking talent with must-have skills and candidates seeking organisations that can support their aspirations of realising a meaningful career," said Paul Dupuis, MD and CEO Randstad India. Reuters
8th, 9th and 10th position
According to the Randstad Employer Brand Research (REBR) 2019, Infosys has emerged at 8th position, while Samsung and Dell at 9th and 10th respectively. Reuters