The Dare to Dream event, being jointly organised by Zee Business and SAP on April 16 in New Delhi, started with the address by Ramesh Suri, Chairman, Subros. Suri shared his experiences on how he entered business and how the industry has witnessed unprecedented change from then till now. Subros Limited was founded in 1985 as a joint venture public limited company with 40% ownership by Suri family of India and 13% ownership by Denso Corporation & Suzuki Motor Corporation each. It is the leading manufacturer of thermal products for automotive applications in India, in technical collaboration with Denso.

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Subros has manufacturing plants at Noida (2 nos.), Manesar, Pune, Chennai and Sanand with an annual capacity of 1.5 Million AC Kits per annum beside a well equipped R&D Center and Tool Room at Noida. Speaking at the event, Suri said that a business only succeeds when it is able to provide comfort to customers. 

"We have to see the comfort of customer, only then we can succeed," he said.

Speaking on the ease of doing business in New India, Suri said, "Now government has realised that if industry grows, job market too will witness a boom, and hence carving out new policies for smooth functioning of business entities." He said that recession in the automotive industry is a wheel and there is no need to panic. 

"We have seen many ups and downs - need not panic," he added. 

During the Dare to Dream event 30 CXOs and industry experts will come together for a discussion over breakfast in a bid to build global competitiveness and foster growth among SMEs. The lead idea behind the event is to provide a single platform for discussion in order to engage, extract thoughts and experiences that are themselves expected to throw up valuable lessons for all concerned to take advantage of policies, technologies, market linkages as well as business support thereby help in shaping of the industry itself.

The CXOs would also discuss credit problems that SMEs face here and how to solve this problem through advisory and facilitation support pertaining to raising finance, insurance, listing on SME Exchanges, Credit Rating and Compliance.