Worli in South Mumbai has become the new luxury residential destination for super-rich and celebrities with the likes of Virat Kohli, Akshay Kumar and business tycoon Ajay Piramal buying properties in this area, a report said.

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According to the report by property consultant JLL India, Worli has seen big-ticket transactions ranging between Rs 20 crore and Rs 65 crore during last 2-3 years.

"Worli is the new luxury destination for Mumbai's ultra-HNIs and celebrities. Mumbai has for long been home to India's Who's Who," JLL India National Director ? Research Ashutosh Limaye said.

In recent years, Worli has signalled its emergence as a prime residential destination, with a number of big-ticket realty transactions taking place here.

Earlier this year, India's Test captain Kohli bought a luxury apartment for Rs 34 crore in the project 'Omkar 1973'. His teammate Rohit Sharma had snapped up a Rs 30 crore property at Ahuja Towers in the area last year. Before them, Yuvraj Singh had bought a Rs 64 crore property in this locality.

Joining the high-profile cricketers are industrialists like Babasaheb Kalyani (Chairman of Bharat Forge), Rizwan Koita (CEO of CitiusTech), Nandan Nilekani, Narayana Murthy, Ajay Piramal, Siddharth Yog (Chairman of Xander Group) and Anil Agarwal (Sterlite Group), the report said.

These personalities have "either invested in or moved to Worli", the report said, adding this area has created an independent identity rivalling the traditionally popular prime south-Mumbai residential clusters.

"With Mumbai's city planning having allowed only a few areas access to its sea shore, it is precincts like Worli ? which enjoy good access to the sea shore ? that have turned into platinum residential addresses, especially with respect to developments overlooking the seaface. Worli has premium residential developments along its bay," Limaye said.

Worli is located in South Mumbai and enjoys easy accessibility to the central and secondary business districts as also Bandra Kurla Complex (BKC), which is Mumbai's de-facto central business district (CBD) now.