World Water Day: PM Narendra Modi to launch 'Jal Shakti Abhiyan: Catch the Rain' campaign today; Ken Betwa Link Project MOA to be signed too

On the occasion of World Water Day, Prime Minister Narendra Modi will launch 'Jal Shakti Abhiyan: Catch the Rain' campaign via video conferencing on Monday (March 22). The Prime Minister will launch the campaign at 12:30 pm today, March 22. 

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Informing about the same, PM Modi took to Taking and posted, "Tomorrow, on World Water Day, the 'Catch the Rain’ Movement would be launched at 12:30 PM. This movement will take place across India based on the theme of 'catch the rain, where it falls, when it falls.’ It will strengthen water conservation efforts happening in our country."  

Tomorrow, on World Water Day, the 'Catch the Rain’ Movement would be launched at 12:30 PM. This movement will take place across India based on the theme of 'catch the rain, where it falls, when it falls.’ It will strengthen water conservation efforts happening in our country.

— Narendra Modi (@narendramodi) March 21, 2021

"Tomorrow, on World Water Day, a historic MoA for the Ken Betwa Link Project would be signed. This is a futuristic project that will particularly help the people of Bundelkhand," said PM Modi in another Twitter message.   

Union Ministry of Jal Shakti and the governments of Uttar Pradesh and Madhya Pradesh will sign a Memorandum of Agreement for the first river-linking project of Ken-Betwa in the virtual launch.   

This campaign will be implemented till November 30, this year. The theme of the campaign will be “catch the rain, where it falls, when it falls”. The essence of the campaign will be spreading awareness and implementation of the rainwater harvesting system in the country.  

This agreement will take forward the vision of former PM Atal Bihari Vajpayee to direct the surplus water from some areas to water-scarce areas through river-linking projects with corporations between states.