"While I appreciate the sentiments, I would humbly like such campaigns be discontinued": Ratan Tata frowns at Bharat Ratna campaign on social media

Ratan Tata, the Chairman Emeritus of Tata Sons, on Saturday expressed displeasure over a social media campaign that has demanded conferring India`s highest civilian honour, the Bharat Ratna, on him.
 

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"While I appreciate the sentiments expressed by a section of the social media in terms of an award, I would humbly like to request that such campaigns be discontinued," Tata said in a tweet earlier in the morning.

The 83-year-old business magnate added: "Instead I consider myself fortunate to be an Indian and to try and contribute to India`s growth and prosperity."

Tata`s obvious reference, in his characteristic soft style, was to a social media advocacy with the hashtag #BharatRatnaForRatanTata trending since a couple of days.

The campaign, said to be spearheaded by motivational speaker Vivek Bindra, said that "Ratan Tata is a well-renowned philanthropist, has always believed in giving back to society", and rooted for the Bharat Ratna for him.

Bindra urged people to join the campaign to confer the country`s highest civilian award on Tata, who he said inspires young achievers with his recent statement "that believing in one`s ability is essential to achieve success in life".

Tata`s philanthropic contributions are mostly low-profile but legendary with his group companies and hotels opening up hearts and hearths during the 2020 coronavirus pandemic and lockdown in innovative ways, winning accolades all over.