WATCH: Excerpts from '2016 India Vehicle Marketing & Sales Summit'

The World Auto Forum had organised the '2016 India Vehicle Marketing & Sales Summit' in New Delhi on July 2, which provides a platform to discuss and deliberate key issues of the industry.

Zee Business channel interacted with few industry heads during the event such as Future Brands India's chief executive officer and managing director Santosh Desai, Honda Cars' vice president-Marketing and Strategy Rajiv Gupta, Ogilvy's executive director Ajay Gahlaut, Hyundai Motor India's senior vice president Rakesh Srivastava and many more in its 'Brand Stand' show. 

It began by asking these industry heads on what according to them is the best way to establish connect with Indian customers when it comes to automobile brands?

Watch the full 'Brand Stand' show here-