Veere Di Wedding box office collection: Sonam Kapoor, Karisma Kapoor starrer hits 35% mark; prediction strong for Rs 6 cr earning

Veere Di Wedding box office collection: Sonam Kapoor, Kareena Kapoor, Swara Bhaskar and Shikha Talsania have been the centre of attraction of most movie goers for quite some time courtesy Sonam's actual wedding that happened a few weeks ahead of the release of this film. It was a glitzy affair and received a lot of attention with all the Bollywood stars dutifully trooping in to meet, greet and congratulate the couple (hubby being Anand Ahuja). Well, now that the movie has been released what can we look forward to as to its performance at the box office? The film has been made as glitzy as can be. It looks to dazzle and virtually succeeds in blinding the viewers. However, it seems not to have managed to do that to the critics who have panned the film. What the occupancy rate shows is that the occupancy rate has jumped to 30-35 per cent. While that is above average, yet it leaves the film nicely poised to do very well indeed on the weekend. Today was a working day and this occupancy rate is adequate and will see it growing by a major amount during the evening and late shows.  

This film that is directed by Shashanka Ghosh, will be picking up from tomorrow and the kind of audience that it is looking to lure will mostly consist of women and that too in major cities. It is a women centric film and is likely to appeal to that segment of the cinema-going public, but having said that, it will also be a magnet for the youth due to its super-charged content - it is a coming of age flick. But that also means families will not be able to watch it. Veere Di Wedding is set to compete with John Abraham starrer Parmanu - The Story of Pokhran, which is already a week old in theatres. It is having about 15 pct occupancy rate in morning shows. Therefore, the chances of competition happening is not there and Veere Di Wedding is expected to have the theatres to itself.

The success mantra is set to be not just the real wedding in the recent past, plus the reel content, but also the hyper-active promotional juggernaut that was unleashed to publicise the movie. So, What is Veere Di Wedding box office collection prediction? Rs 5-6 crore. Thereafter, its fate will be decided by word of mouth. If that boost is given, there will be no stopping this movie from hitting a minimum of Rs 50 cr mark.