Transformation in retail market? How Digital Mall of Asia is giving users experience of physical mall digitally

Will this indigenous innovation revolutionise India's e-commerce market? Digital Mall of Asia (DMA) has come up with a virtual portal for retailers to offer enhanced user experience to shoppers, the company said in a statement. The company says that it has pioneered a zero-commission business model to address existing ecosystem challenges. Digital Mall of Asia (DMA) is introducing an innovative business model. The initiative has been undertaken by Yokeasia Malls and is aimed at addressing the challenges faced by retailers and shoppers on major e-commerce portals.

What DMA is doing?

"DMA is recreating the look and feel of a physical retail mall in the virtual space, thus providing retailers across India a unique opportunity to create an immersive digital presence in a simulated environment. The digital space will come perfectly blended with multiple visual and sensory elements to deliver enhanced end-user experiences," the company said in a statement.

What shoppers will get?

"Shoppers will also have access to much more choices in terms of their shopping experience and will be able to virtually move through exclusive towers of digital retail shops, trial rooms, hypermarket, night clubs, food courts, and much more," the statement added.

Talking about the idea behind the birth of this virtual mall, Rishabh Mehra, MD & CEO-Digital Mall of Asia said, “The idea of introducing a virtual ecosystem is to reshape the general outlook of retailers towards digital e-commerce. Our objective is to offer retailers a safe investment platform where they can sell products and get attractive returns. It is also an effort to give shoppers the power to own their data and define their online shopping experience. We are already in talks with almost all popular retail brands such as Raymond, Calvin Klein, Indian Terrain, Allen Solly, Park Avenue, Ed Hardy, Mufti, among others, to provide the most comprehensive and unique digital shopping experience to Indian customers.”