Tiger Shroff roped in as ASICS India brand ambassador

Bollywood actor Tiger Shroff will be fronting ads of Japan-based footwear brand ASICS, which is expanding into sportstyle and athleisure segments in India.

The association will also see the India launch of the global #IMoveMe campaign - a contemporary expression of the company`s "founding philosophy `Anima Sana In Corpore Sano` - a sound mind in a sound body".

"ASICS has constantly been my go-to gear - be it at the gym, during vacations or even while travelling - I always have my ASICS on! The brand ideology of ASICS resonates perfectly with my fashion and fitness sensibilities. I want to make the most of our association where we inspire and motivate people to `move` and be part of the larger global movement started by ASICS," Tiger said in a statement.

Speaking on the association, Rajat Khurana, Managing Director - ASICS India Pvt. Ltd., said: "As a brand, we are extremely delighted to bring on board India`s most promising and versatile actor, Tiger Shroff as the ASICS brand ambassador. Our collaboration with Tiger Shroff is special because apart from being a youth icon, he is passionate about being fit and staying stylish.

"Our aim is to reach out and connect with a larger audience by putting forth our consumers a distinct mix of lifestyle and sports offerings and widen the product portfolio. This association is an extension of the brand`s `I Move Me` campaign and we are confident that it will reinforce our brand ideology and leadership in the market."