This Western Railway campaign set fire to online ticket sales through mobile ticketing app

Western Railway recently conducted a 10-day long awareness drive to promote the use of UTS mobile ticketing application. As a result, it was seen that there was a 220% rise in the sale of train tickets!

“It has witnessed a 220 per cent rise in the sale of train tickets booked through UTS mobile ticketing application after a 10-day long awareness drive held recently to promote the use of this app,” Western Railway said today.

An official said that this awareness drive conducted between June 11 to 20 by the Western Railway took place at 12 key stations- Churchagate, Dadar, Bandra, Vile Parle, Andheri, Malad, Kandivali, Borivali, Mira Road, Bhayandar, Nalasopara, and Virar.

Ravinder Bhakar, Chief spokesperson of the Western Railway said that "in order to promote the sale of mobile tickets through our UTS mobile application, the staff conducted the awareness drive. We are happy to inform that the drive resulted in 220 per cent rise in daily users as compared to the average in April 2017-March 2018."

The awareness drive proved to be a successful campaign and it helped in the rise of daily users.

During the campaign, the railway staff convinced the commuters at the ticket window to switch to the mobile ticketing app, as it is easier and better.

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“Its main objective was to encourage more people to use ticketing app,” said Bhakar.

The Western Railway launched UTS mobile App in August 2015.

"Through this app, all unreserved and season tickets can be booked and it also has options for both paperless and paper ticket (through ATVM or booking window)," Bhakar said.