This Amul Rupee teaser turns Twitter rage even as currency hits all-time low of 73; Must see image

One of the largest dairy companies in India, Amul, has taken a dig at the Indian Rupee which has been in free fall since the start of 2018 against US benchmark dollar index. Amul used its traditional brand where the hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up, to put in perspective the Indian Rupee's miserable performance against the dollar. So far in 2018, Indian rupee has depreciated by 12.3% against US dollar. While Amul teaser became a rage on Twitter, Indian rupee created history today by plunging to all-time low mark of 73!  
 
The weak Indian rupee is expected to cause negative impact on the country’s economy pressurizing inflation, current account deficit, import bills, fiscal deficit, fuel prices and even government borrowing. While citizens will also face the shock of depreciating Indian rupee in the form of buying value of goods, investments and even to opt for loans. 

Amidst all this action, Amul turned to its official Twitter account and launched a new teaser where, the hand-drawn girl is sitting near a wall with a food basked, while the Indian rupee is plunging Humpty-Dumpty-from it even as the dollar is perched comfortably and apparently enjoying the shining moment of its high valuation. 

The Amul teaser tagline says, “Rupee dola re dola re dollar re.” While below the tag Amul describes itself as ‘Always High Value!’.

#Amul Topical: Indian currency falls to all time low against USD... pic.twitter.com/9X9GnJcD5Q

— Amul.coop (@Amul_Coop) September 11, 2018

It looks like the Twitterati  enjoyed this new teaser of Amul whole-heartedly. Some of them has even retweeted and commented on it. 

A user named vikas Khandelwal said, “Wah picked the right topic for the day.”

While another user named Harsh Gundhar said, “Excellent description of how govt non interference and no mutual work done by rbi and centre. Wake up call required by @narendramodi ji.”

Indian rupee has been a topic of discussion in need of RBI intervention. Also with the upcoming policy next month, many have even started to expect that RBI may hike policy repo rate in order to control rupee's fall.