Ruparel Realty launches affordable housing project ‘Ruparel Pride’ under PMAY in Kurla East

A magnet for migrants, Mumbai’s municipal limits are only set to expand, almost merging into other bordering towns over the next few decades. Buying a house in this locality is the biggest dream for most of the people in Mumbai. Ruparel Realty, leading real estate developer known for building iconic living spaces announced the launch of yet another affordable housing project ‘Ruparel Pride’ in Kurla. Ruparel Pride is strategically located at Nehru Nagar, Kurla – East, walkable distance from Kurla Railway station. Owing to its strategic location at the centre of the city, it is well-connected with all the major business districts as well as social infrastructure. After the successful launch of Ruparel Optima and Ruparel Nova, the company is expecting revenue of INR 100 Crore from Ruparel Pride.

Under the new category of Ruparel True Value Homes, Ruparel Realty aims at providing homes that are affordable, comes under Pradhan Mantri Awas Yojna (PMAY) and yet offer maximum floor space at minimum cost. The project has been conceptualized as a lifestyle residence where all the amenities have been thoughtfully integrated with the design of the home.

Ruparel Pride is a 22 storeyed tower offering fully furnished air-conditioned apartments that provide configurations starting from 323 sq ft (carpet area) for 1 BHKs and 467 sq ft (carpet area) for 2 BHKs. The apartments are attractively priced at  INR 63 lakhs onwards for 1 BHK and INR 90 lakhs onwards for 2 BHKs. The project is RERA compliant.

On the auspicious occasion of  Akshay Tritiya, Ruparel Realty is offering purchase flexibility of INR 1 lakh booking amount and the remaining at fit-outs. Additionally, under the current offers, homebuyers do not have to pay GST and also can avail cashback of INR 15,000 on purchases via credit/debit card. The offer is valid from 4th May till 7th May 2019.

Commenting on the launch, Amit Ruparel, Managing Director, Ruparel Realty said, “We are excited to launch ‘Ruparel Pride’ under our new category of Ruparel True Value Homes for our affordable housing projects under PMAY. With the government announcing several initiatives to give impetus to the affordable housing segment, we certainly feel that there is an increasing demand emanating from this sector. Usually, affordable homes do not offer many amenities and are located in the far off suburbs, we are bringing value to add by providing homes in the city centre with the best in class amenities so that the homebuyers can experience a better lifestyle.”

With Ruparel Pride, we aim to provide our home buyers with a luxurious experience at an affordable price. We envisaged Kurla as an ideal location to launch Ruparel Pride seeing the rapid growth of the location in the past couple of years. In Mumbai, area and pricing of the project matters as the majority of the population are working class; hence we are looking at young professionals as  home buyers for this project, he further added”

Ruparel Pride comprises of 1 tower, providing world-class amenities at the roof-top such as Home Automation in every apartment, Modern Gymnasium, Senior Citizen Lounge, Yoga and Meditation Pods and refreshing kids swimming pool and many more.

Kurla as a preferred residential destination:
Ruparel Pride is close to the business district of Bandra Kurla Complex (4km), and arterial roads  and stations are within 6 kms in the peripheral of the project like Eastern Freeway (6km), Eastern Express Highway (1km), Santacruz Chembur Link Road (3km) Kurla Railway Station (650mtr), Tilak Nagar Railway Station (1km) and Western Express Highway (6km).

Kurla is a preferred residential and a commercial hub owing to its connectivity to different parts of Mumbai via roads, railways, etc. In consequence of the rapid industrialization taking place in this area, the habitation rate is also going to multiply. Over the years, Kurla has grown into a convenient neighbourhood that offers easy living conditions and it provides many job opportunities. The location is an ideal spot for residential investment because of its growing land price and strategic location. In the coming years, Kurla would be one of the preferred working as well as a residential destination of Mumbai owing to the presence of commercial hubs in and around the locality.