Reliance Jio moves deeper into entertainment space, unveils Jio Screenz

Reliance Jio has continued to remain in headlines day after day either through cheap data plan or some cashback offers. However, after disrupting the telecom market, the company has now marched towards strengthening its foothold in entertainment business as well, by announcing a partnership with Screenz, the most powerful platform for “entertainment-based interactivity” used by world’s top broadcasters and format owners. Such would be second innovative brand-engagement platform launched by Jio in the last few days.

The partnership will add to Jio’s existing platform for gamification, which has proven itself time and again, as seen during the ongoing Jio Cricket Play Along, where it has enrolled over 65 Mn unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man’s reach. 

With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India.

RJio says, “Jio Screenz platform will provide increased engagement and new advertising opportunities due to its advanced abilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers.” 

Here is a list of features of Jio Screenz. 

• Jio Screenz Platform allows a real time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show 
• It provides an easy to use Content Management System (CMS) that enables broadcasters to design, create and launch interactive engagements .
• This can be enabled on any digital App using SDK with support on Android, iOS and Jio Kai-OS 
• Jio Screenz supports various social networks namely Google, Facebook, Twitter and more To ensure a continuous learning and feedback loop, it supports rich data reporting and creates unique profiles for each user, hence enabling targeted advertisement

Last week, Jio announced the launch of the world’s first artificial intelligence based brand engagement platform called JioInteract.