New ecommerce policy to boost Make in India products! Know what it means for consumer, sellers, platforms

With online shopping becoming increasingly important during the coronavirus pandemic, the country's new ecommerce policy has acquired great significance? The questions that are being asked include, will the new policy encourage domestic industry; will it be easier to identify Indian products from their foreign counterparts; how will consumers benefit and what will be the compliance factors required for sellers and the ecommerce platforms? Zee Business gives you a detailed insight into this. 

The new ecommerce policy is likely to come in a few months from now. One of the more important aspects in it, which will boost the drive for a self-reliant India, if the recommendations made in the Draft Policy are accepted. This includes making it easier for people to recognise Made in India products. 

The buyers of goods will get all information about the products. In the new policy, the responsibility of authenticity of the goods will rest with the seller. The seller will not be able to sell his product on the platform without adequate guarantees.     

New Ecommerce policy to have these rules:

1) Full details about the product on the ecommerce platform will be mandatory

2) The authenticity of the product will be the responsibility of the seller

3) The seller will not be able to sell his goods without ensuring the authenticity of product

4) The information related to seller including his name, address and phone number on the platform, to be mandatory

5) Government’s Aatmanirbhar Mission to get a boost

6) Wrong or misleading information related to product to invite penalty

7) It will be easier to identify local products

8) The company will be required to give information about discounts. Policy will have rules limiting the extent of discount

9) The policy is likely to ensure that the ecommerce portals do not offer discounts

10) Annual auditing of discount will be mandatory

Existing Rules:

1) Seller cannot be forced by ecommerce platforms
2) Sellers can sell their goods at multiple platforms
3) Ecommerce platforms cannot sell products of their own companies
4) Seller will also be liable for customer satisfaction
5) Seller cannot be forced to reduce price of goods
6) Ecommerce platforms cannot discriminate between sellers

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7) Sellers cannot be forced on choice of platforms