Mother Diary looks beyond milk, enters bread category with aim to capture Rs 100 crore market
Dairy major Mother Dairy has announced its entry into bakery and confectionery business, while confirming that it will soon launch different variants of bread in Delhi-NCR.
![Mother Diary looks beyond milk, enters bread category with aim to capture Rs 100 crore market Mother Diary looks beyond milk, enters bread category with aim to capture Rs 100 crore market](https://cdn.zeebiz.com/sites/default/files/styles/zeebiz_850x478/public/2020/07/30/125649-md2992202.png?itok=QkVoGogm&c=670ccc7e45fb4c53be7af21cdc7d8027)
Dairy major Mother Dairy has announced its entry into bakery and confectionery business, while confirming that it will soon launch different variants of bread in Delhi-NCR. The company said that with changing lifestyle creating significant awareness for convenience food, the humble bread loaf has risen in popularity to occupy a permanent place in pantries of every household.
The three variants being launched are Brown bread, sandwich bread and milk and fruit bread, Sangram Chaudhary, managing director, Mother Dairy Fruit & Vegetable Private Limited, said at a virtual event on Thursday.
“To leverage the existing robust network of booths across Delhi NCR, Mother Dairy is bringing nutritious, safe and good quality range of breads to its consumers of the region as a convenient food option for all age groups,” Mother Dairy Fruit & Vegetable Pvt Ltd, Managing Director, Sangram Chaudhary, said.
WATCH Zee Business TV LIVE Streaming Online
Under the first phase, Mother Diary breads will be available at around 1800 stores in Delhi NCR. The company will expand its reach of the new product after gauging the response of first phase. Of Rs 5,000 crore worth bread market, Mother dairy is looking at Rs 100 crore.
Here are the new breads being launched -
Sandwich Bread - 500 gms - Rs 30
Sandwich Bread - 700 gms - Rs 40
Brown Bread - 400 gms - Rs 30
Fruit & Milk Bread - 150 gms - Rs 15
The company claims that with its entry into the segment, Mother Dairy is the only dairy company to offer products spanning across fruits, vegetables, edible oils, milk & dairy products and packaged sweets to the consumers.
“Apart from convenience, bread is also considered a staple food option for breakfast as it is ready to eat. Mother Dairy already offers milk, butter, cheese, curd and fruits. With bread, we also want to raise awareness about breakfast and how it is the most important meal of the day. It has been found that one out of four Indians in metro cities, skip breakfast, which could lead to chronic diseases,” Chaudhary said.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
![https://www.zeebiz.com/personal-finance/photo-gallery-sip-swp-monthly-pension-income-retirement-corpus-planning-calculator-inr-rs-20000-monthly-investment-for-15-years-inr-99000-monthly-return-for-42-years-313283](https://cdn.zeebiz.com/sites/default/files/styles/zeebiz_700x394/public/2024/09/06/316973-rupee-pixabay-take-1.jpg?itok=02-hJh59)
SIP+SWP: Rs 20,000 monthly SIP for 16 years to get Rs 99,000 monthly income for 42 years; how is it possible?
![https://www.zeebiz.com/market-news/news-bajaj-finserv-rvnl-borosil-renewables-carysil-railtel-corporation-stocks-to-buy-hdfc-securities-recommendation-picks-target-stop-loss-bse-nse-313386](https://cdn.zeebiz.com/sites/default/files/styles/zeebiz_700x394/public/2024/09/06/317091-26.jpg?itok=gE1cWt7z)
RVNL, Bajaj Finserv and 5 more: Brokerage recommends buying these 7 stocks for up to 3 months | Check target, stop loss
![https://www.zeebiz.com/personal-finance/photo-gallery-nps-vs-ups-vs-ops-monthly-pension-income-retirement-corpus-calculator-what-will-be-your-pension-on-inr-rs-10000-contribution-for-35-years-expert-calculations-313361](https://cdn.zeebiz.com/sites/default/files/styles/zeebiz_700x394/public/2024/09/06/317060-rupee-pixabay-take-2.jpg?itok=cOVdof_v)
NPS vs UPS vs OPS: What will be your monthly pension if you contribute Rs 10,000 monthly for 35 years? Get expert calculations
![https://www.zeebiz.com/personal-finance/photo-gallery-top-7-etf-sip-mutual-funds-in-5-years-calculator-how-inr-rs-21000-monthly-investment-has-grown-in-nifty-sp-bse-next-50-cpse-uti-icici-pru-nippon-india-motilal-oswal-bharat-22-nift-mid-infra-313306](https://cdn.zeebiz.com/sites/default/files/styles/zeebiz_700x394/public/2024/09/06/316994-indian-currency-pixabay-take-1.jpg?itok=JURVEkst)
Top 7 ETF Mutual Funds With Highest SIP Returns in 5 Years: How Rs 21,000 monthly SIP has grown in each ETF over the years
![https://www.zeebiz.com/personal-finance/photo-gallery-sbi-senior-citizen-fd-fixed-deposit-latest-interest-rate-2024-calculator-what-be-maturity-amount-with-return-on-investments-of-inr-900000-lakh-in-1-3-5-year-guaranteed-return-scheme-retirement-planning-313221](https://cdn.zeebiz.com/sites/default/files/styles/zeebiz_700x394/public/2024/09/06/316909-note-coin-pixabay-take-1.jpg?itok=3RPKcBYE)
SBI Senior Citizen FD Rates 2024: What you can get if you invest Rs 3 lakh, Rs 5 lakh, Rs 7 lakh, and Rs 9 lakh in 1-, 3-, and 5-year FDs
01:30 PM IST