As Valentine's Day is around the corner, restaurants, flower sellers, pubs and merchandise sellers are gearing up to tap the love in the air.
 
Businesses and startups are rejigging their marketing strategies to bring something fresh not only for couples and young love birds, but also strategies are set keeping in mind a large number of singles. 
 
Keeping in mind the need of growing population of look-conscious men, retailers are targeting this segment in a big way.

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Fashion designer Mithi Kalra has lined up special collections for Valentine’s Day in red, and also have introduced red-coloured bow-tie for men that they can wear with Tuxedo. 
"It’s a couple’s day hence we have made sure both of them are getting something to dress up,” Kalra said. 

Mohit Bhatia, founder of Fuschia by Vkare, a business-to-business startup behind many hand-made products available at hotels and restaurants, said, "During Valentine's Day, women usually gift cosmetics, but this time we have introduced a special Valentine's Day collection for men range from hydrating toner to green tea face-mask, moisturising gels for additional care of skin etc. We have decided to bring a change in the notion and even men can be gifted these hand-made cosmetics."
 
Shilpa Bhatia, founder of The Clothing Rental, said offline stores in Bandra and Versova were already seeing footfalls.

"We have introduced customised gowns along with matching bags. Everyone wears red on valentine’s day but for us white, pink and yellow are the colours of the season. As people gift yellow, white and pink flowers, we have gowns and dresses in all these colours and complimentary red scarves which we are giving as a gift to our customers shopping on Valentine's Day," said Bhatia.

Sumit Gulati, owner of  Gulati Spice Market, said "We are serving special strawberry phirni all the day complimentary to all couples. Our restaurant will be decorated in white and red theme. There will also be nice romantic music playing to accentuate the mood." 
 
Spice Market is a regional Indian restaurant & bar located behind Select CityWalk in Saket, New Delhi. It specializes in delicacies from different regions of India.
 
Food influencer Gurpreet Singh Tikku, who runs a food-community, is hosting a contest with hashtag "#KhaaneSePyaar" in association with a popcorn label where the participants have to host a picture of themselves looking at a food item with love. 
 
Tikku said, "Through this contest we want to give food lovers a reason to smile and spread love on this Valentine’s Day. They can share a picture with their favourite valentine which is food and get rewarded for it too." 
 
Shamit Ajmani, owner of  Lavanya Group of Banquets and Storm Version 2.0, said, “Amidst the decor and happening music, there will be candle-light dinner at our restaurant and also there will be free cocktails for single girls.”
 
If you like to pamper your partner with an awesome drive, Eco Rent A Car’s "luxury on wheels"  special packages might be your best bet! With a variety of cars from iconic brands on offer, booking such a ride is a unique way to pamper your loved one and share adventurous drive in luxury with your friends! Eco Rent A Car is giving 15% discount on luxury car rents.
 
"A ride in luxury, take him/her out on a drive in a luxury car. Don't fret, you don’t have to put in your life's savings to gift her a cosy ride on iconic wheels. You can rent luxury cars from Eco Rent A Car and ensure that your loved one gets a true taste of the luxury he/she deserves. Eco Rent A Car is also giving 15% discount to celebrate 'The Luxury' with cars such as Limousine, Mercedes, Audi and other Vintage cars," said Aditya Loomba, joint director at Eco Rent A Car. 
 
Pamper yourself with UrbanClap Spa
 
This year you would not need to even step out of the comfort of your home to receive quality spa services as UrbanClap.com brings its at-home spa service to you and your loved ones' doorstep.
 
Providing a range of massages such as aromatherapy, Swedish massage, Thai massage, hand and foot reflexology and face massage, it will surely rejuvenate couples and bring out all the love buried deep beneath the rigors of work and familial responsibilities.
 
bigbasket offers flat 20% off on Teddy bears from February 6 to 14, up to 12% off on Cadbury Dairy Milk Silk and additional Rs 25 instant cash back on Paytm, among other offers.
 
Other big e-tailers such as Amazon and  Flipkart too have lined up their offers for the special day. 
 
With Valentine’s Day round the corner, this is the perfect time to indulge in pampering yourself and your loved ones. VLCC too has wide range of offers such as getting  rainbow-colored hair,  pucker up lip makeup for the perfect pout.
 
Needless to say, everyone wants perfectly plump, kissable lips for Valentine’s Day.