Indian Railways turns commuters into storytellers with new campaign
Indian Railways has launched a new campaign to engage its customers. #MyTrainStory, a multimedia campaign calls commuters to share their train stories with the lure that the best stories will be published on the Indian Railways website and a chance to meet the Rail Minister.
Commuters interested started tweeting their stories in 140-characters to the Railway Minister Suresh Prabhu and Indian Railways.
@sureshpprabhu The precious moment of my daughter waking up on a train journey more than 12 years ago #MyTrainStory pic.twitter.com/Hehn7G8Rur
— Ananth Rupanagudi (@rananth) August 13, 2016
#MyTrainStory IR has been my love and here is one chapter.. TPTY DoubleDeckerhttps://t.co/SXunv0Jr0M@sureshpprabhu pic.twitter.com/GGTrSc9kBb
— Prithviraj (@Raj22693) August 13, 2016
@sureshpprabhu @RailMinIndia #MyTrainStory Awesome Konkan Rail route Enroute to Karwar from Udupi in Monsoon pic.twitter.com/svtmOE8IE6
— Mallari Naik (@Mallari798) August 13, 2016
Mesmerising evening shot, somewhere near Bhopal.. #MyTrainStory pic.twitter.com/DpUrpOV2ft
— Rajesh Advani (@advanirajesh) August 12, 2016
“Indian Railways and journey associated with it are an important part of our lives and are connected with many personal memories and major life events.
I request you to share your memories with Indian Railways with the hashtag #MyTrainStory on all social media channels in the form of videos, stories, pictures etc,” the Ministry said on Facebook.
Commuters can even send their stories to mytrainstory@gmail.com.
The campaign will go on for a year, and selected stories will be uploaded on the Indian Railway’s official social media platforms and may even be featured in the Rail Bandhu magazine.
Apart from this, the story tellers will be given monthly e-certificates and every quarter, the Railways will pick three best stories whose writers will get a chance to meet Prabhu.
There are as many as 12,617 trains that carry 23 million passengers on a daily basis, Business Standard reported in February 2015. The Indian Railways is considered a lifeline for crores of Indians in the subcontinent.
Nothing unites us Indians, better than Indian Railways.. #MyTrainStory pic.twitter.com/XNPx8fva0o
— Rajesh Advani (@advanirajesh) August 12, 2016
Both me and my lil one love the numerous train journeys we have been on. #MyTrainStory #exploreindia pic.twitter.com/wIc4iAZxbw
— Devesh Rao (@deveshhr) August 12, 2016
Between 48 hr train journeys to Kerala to 20 hr ones I grew up #MyTrainStory @sureshpprabhu
— Dr Milan B (@milantheshrink) August 13, 2016
A PTI report quoted a senior official of the Indian Railways saying that some people may use the Railways to commute for educational purposes, while others may use it daily to get to work; some might have met their spouse -- all stories that deserve to be told.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
Senior Citizen Latest FD Rates: Know what major banks like SBI, PNB, Canara Bank, HDFC Bank, ICICI Bank are providing on fixed deposits
Gratuity Calculator: Rs 38,000 as last-drawn basic salary, 5 years and 5 months of service; what will be gratuity amount?
Top 5 Small Cap Mutual Funds with best SIP returns in 1 year: See how Rs 25,000 monthly investment has grown in each scheme
Top 7 SBI Mutual Funds With Best SIP Returns in 1 Year: Rs 25,000 monthly SIP investment in No.1 fund has jumped to Rs 3,58,404
03:23 PM IST